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The Growth Marketing Canvas

Leverage the power of a full-funnel growth strategy

The Growth Marketing Canvas

A simple, battle‑tested framework to turn endless ideas into a focused 12‑month growth plan — built with your team, for your customers.

Downloaded 56k+ times · Loved by marketers and product teams

Preview of the Growth Marketing Canvas

Used by 2,000+ companies across the globe

Customer logos

Ambitious growth is hard. The Canvas makes it doable.

When ideas are infinite, teams stall. The Growth Marketing Canvas focuses your efforts on what customers truly need and aligns stakeholders around a single, testable roadmap. No fluff — just a clear path to sustainable growth.

  • Customer‑centric: start from pains, jobs, and moments that matter.
  • Team‑powered: harness collective intelligence to surface better ideas.
  • Actionable: prioritize experiments that move acquisition, activation, retention, and revenue.
Team using the Growth Marketing Canvas in a workshop

How it works

  1. Run a process‑driven workshop

    Map your funnel, expose bottlenecks, and frame problems worth solving with crisp success metrics.

  2. Align your team around one plan

    Gather input from product, marketing, sales, and success. Build shared context and pick owners.

  3. Prioritize high‑leverage experiments

    Brainstorm, score, and schedule ideas that move the funnel. Learn fast, iterate faster.

Workshop in progress

LOVED BY OUR COMMUNITY

“Wonderful tool to structure your ideation process when designing your growth strategy.”
Noémie Benoit Noémie Benoit — CMO, Around Media
“Eazl thinks highly enough of MAD Kings’ Growth Marketing Canvas to offer it to all of the aspiring growth hackers in our community.”
Davis Jones Davis Jones — CEO, Eazl

About the authors

Jean‑Christophe Cuvelier

JC is a jack‑of‑all‑trades, data‑driven growth leader and AI expert. He blends marketing, product, and engineering to turn insights into execution—automating workflows and building systems that scale. Today, he helps teams leverage AI to accelerate acquisition, activation, and retention— without the hype. He mentors founders and enjoys turning messy go‑to‑market puzzles into simple, testable plans.

Thomas Paris

Thomas Paris

Thomas is a growth marketer and co‑founder of MAD Kings and Pictawall. He champions customer‑centric, data‑driven experimentation as the shortest path to traction and revenue.

Get your Growth Marketing Canvas

A1 printable PDF · Free download

Download PDF

872 KB · print‑ready · instant access

Frequently asked questions

What is included in the download?

An A1 printable PDF of the Growth Marketing Canvas with usage tips.

Who is it for?

Growth leaders, product managers, and marketers who need a focused plan.

Can I use it with my team?

Yes. It’s designed for collaborative workshops online or in person.

© 2017–2025 The Growth Marketing Canvas · By MAD Kings